Incoming CFOs, in their roles as company leaders, not only need to frame how they will oversee their function and team, but also need to give careful thought to what they will likely sponsor – and what they will not. Unlike direct leadership of a function, project, or initiative, sponsorship is more subtle and indirect. It often takes the form of shaping the context where others lead and drive an initiative to success. Whatever form it takes, sponsorship can be an important activity for CFOs. It can catalyze new behaviors you wish to manifest in your company. It can also be an amplifier of the changes you wish to bring about by having others lead change initiatives aligned to your objectives. In this issue of CFO Insights, we discuss the importance of sponsorship and outline ways CFOs can use it to make an impact.

This publication was released by our US firm.

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