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Listen deeply, respond smartly | An innovative approach for encouraging population immunity to COVID-19

Published on: Jul 19, 2021

Even though the pandemic lingers, with new cases of infection reported every day, many Canadians remain indecisive about getting vaccinated against COVID-19. Why are they still hesitant? Understanding this is critical to moving past the crisis. For our new report, Listen deeply, respond smartly: An innovative approach for encouraging population immunity to COVID-19, we collected and analyzed 1.7 million social media mentions about vaccines made in Canada and held in-depth interviews with Canadians across the country. This enabled us to gain insight into the factors that are shaping the perspectives of the vaccine-hesitant and identify solutions.


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