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The makings of a more confident CMO: Three ways to increase C-suite impact

Published on: Sep 18, 2019

As fast-evolving technology and consumer behaviors collide, the role of the chief marketing officer (CMO) has evolved substantially, increasing the CMO’s visibility and potential for leadership and influence. The CEO and other leaders in the C-suite look to the CMO to provide data-driven insight, contribute to strategic business discussions, and demonstrate how marketing drives growth.

This publication was released by our US firm.

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