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CFO Insights: Welcome to the “no normal”—Exploring The Transformation Myth

Published on: Nov 16, 2021

After having weathered peak disruption (thanks to the COVID-19 pandemic), finance chiefs may reasonably expect to settle into a more stable environment.

As it turns out, however, the relentless pace of change, intensified by the cascading crises kicked off by the pandemic, leads to even more uncertainty and unpredictably. The ever-changing marketplace requires that CFOs and other C-suite leaders foster a culture of ongoing innovation and continuous improvement, as well as implementing a digital infrastructure to maximize agility.

Moreover, this means rejecting the myth that transformation is an event with a start and end, and instead view it as a continuous process of adapting. The co-authors of The Transformation Myth: Leading Your Organization Through Uncertain Times, propose that transformation is a skill that companies need to cultivate through a combination of human qualities, organizational capabilities, and technological tools that enable organizations to sense, test, and adapt in a turbulent business environment.

In this edition of CFO Insights, we’ll explore the drivers of this new era of serial transformation, the characteristics common to companies that have the ability to continuously transform, and what kind of mindset it takes for a CFO to be a transformational leader.

This publication was released by our US firm.

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