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ISO standard on brand valuation

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19 Oct 2010

The International Organization for Standardization (ISO) has published ISO 10668:2010 Brand valuation Requirements for monetary brand valuation, which specifies requirements for procedures and methods of monetary brand value measurement for many purposes, including for accounting purposes.

ISO 10668:2010 specifies a high-level framework for brand valuation, including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods for reporting the results of such valuations. As a high-level and wide-scope document, it does provides general guidance only and is considered to be largely consistent with existing valuation practice.

The standard may be Downloaded from ISO's website.

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