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Robert Bruce interviews — Bob Laux takes up the challenge of embedding integrated reporting in North American Business

Published on: 27 Mar 2017

Bob Laux has just taken up the role, and the challenge, of being the North America Lead on the International Integrated Reporting Council. In this video interview he talks with Robert Bruce about the task of making integrated reporting mainstream in North America, the challenge of the huge existing infrastructure of rules and compliance, about his previous experience with Microsoft, and the role of the IIRC as an umbrella body to bring interested parties in North America together in dialogue.

View the full video above (approx 17minutes), or click here to access the full video in a separate window.  

Alternatively, you can select the individual sections of the interview that interest you most:

Part 1: The Challenges Ahead: Bob Laux talks about his new role, the need to find a solution to a short-term mentality in business and the need to make integrated reporting mainstream in North America. Click here.

Part 2: Overcoming The Cultural Issues: Laux talks about the huge infrastructure of rules and compliance in the US and how he thinks people are not reading the sheer number of documents that companies produce and his experience of persuading CEOs and CFOs to go for the more multi-capital view that integrated reporting engenders. Click here.

Part 3: Making The Accounting Profession More Useful: Laux talks about how the accounting profession could do better and concentrate on better outputs. Click here.

Part 4: The Microsoft Experience: Drawing on his long experience of financial reporting at Microsoft Laux talks about what lessons can be learned and what benefits can be gained in the transition to integrated reporting. Click here.

Part 5: Looking At The Bloomberg Effect: Laux talks about the value of the Bloomberg Report on Climate-Related Financial Disclosure and the importance of the International Integrated Reporting Council as the umbrella organisation bringing people together in a dialogue to change attitudes, understanding and disclosure. Click here.

Part 6: Investors and Stakeholders: Laux talks about the different purpose and nature of the disclosure of information to investors and to stakeholders. Click here.

Part 7: Bringing Influence To Bear In North America: Laux talks about the ‘extended family’ of organisations working to bring about change in corporate reporting and how to bring them together. In the end, he says, it is not about ego but about ‘doing the right thing’. Click here.

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