In a wide-ranging video interview Rodney Irwin, Managing Director of Redefining Value and Education with the World Business Council for Sustainable Development, talks to Robert Bruce about the mission of the WBCSD to make sustainable businesses more successful, how sustainability is transitioning into mainstream decision-making models, how integrated thinking brings dramatic change to all aspects of a business; the central role of assurance, the growing interest of the investment community and the benefits that they see; how the regulatory and advisory bodies are coming into alignment in an integrated framework, the importance of change in the role of the accounting profession, and the benefits to business of the UN’s sustainable development goals. 

Click here to access the full video, (approx. 30 minutes), in a separate window. You can either watch the whole video or select the topics that interest you most by clicking on the ‘topics’ drop-down in the corner of the screen. 

The chapters included in the video are:

• Q1: The mission of the WBCSD.
• Q2: Bringing environmental, societal and governance sustainability into the main stream.
• Q3: The benefits of sustainability.
• Q4: The importance of integrated thinking driving the business.
• Q5: The change created by integrated thinking.
• Q6: The nature of the tangible benefits.
• Q7: The importance of assurance.
• Q8: Investor attitudes.
• Q9: What investors want from the new information.
• Q10: Aligning the regulatory framework.
• Q11: What the accounting profession needs to do.
• Q12: Building the momentum.
• Q13: The Benefits of the Sustainable Development Goals programme.