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CFO Insights — Creating an effective communications program

Published on: Nov 12, 2015

When taking on a new role, it is important as CFO to quickly establish or elevate your communications program. Given the complexity of modern multinational organizations, the number of stakeholders a CFO should connect with, and the competition for attention, it is essential to execute a disciplined communications program to get critical messages to certain stakeholders without being drowned out by the noise or lost in translation.

A good communications program also helps you to become clear about how much effort and time you will have to put to communications. It will clarify your messages and ways of engaging critical stakeholders. An authentic and credible communications program can help persuade and inform key stakeholders on your intentions and successes – and this in turn can accelerate your impact on the organization.

This issue will introduce a simple model to help finance chiefs create and execute a disciplined communications program that aligns to their core objectives.


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