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CFO Insights — Strategy execution: What could possibly go wrong?

Published on: Oct 06, 2016

Every year, many companies convene their sharpest thinkers to develop strategies to enter new markets, capture greater market share, become more profitable, or otherwise improve some aspect of the business. And every year, a large percentage of these strategies are doomed from day one.

How do organizations go wrong? Often, there’s nothing inherently defective with the strategies. Instead, there is a mismatch between what the strategy was designed to accomplish and the approach taken to implement it.

This issue examines the root causes of strategy execution risk and offers a set of dynamic implementation tactics designed to overcome many common barriers to the successful rollout of new strategies.


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