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CFO Insights — Stacking the deck: How to increase your odds of an effective crisis response

Published on: Jun 29, 2017

It is out there: the fraud incident, the data breach, the safety lapse, the technological meltdown. Your next crisis could manifest itself in a number of ways, and, almost by definition, you will not see it coming.

Prepared or not, companies have to respond when called. The response can be extremely challenging for C-suite leaders as they try to sort out myriad concerns in real-time, including defining the crisis, determining its cause, and generating options to stanch its impacts.

While some crisis planning can happen in advance, this issue discusses some essential tactics CFOs can employ in crisis response and why learning these tactics can help to preserve a crucial level of trust and confidence among the impacted company’s many stakeholders.

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