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CFO Insights — Special Edition: CFO Signals — 4Q13 survey

Published on: Jan 02, 2014

This quarter’s survey marks the first calendar year in which CFOs’ own-company optimism stayed net positive for an entire calendar year.

But, when you dig a bit deeper into what CFOs are saying about their companies’ business focus and performance expectations this quarter, the picture becomes less encouraging and more evocative of concerns about what the next few years will really hold for the fundamentals of business performance.

It is good that conditions are improving, but real recovery relies on a level of expansion that has seemed “right around the corner” for a few years now. And, this quarter’s findings suggest CFOs are still not planning for substantial growth and that a growing number may be becoming more defensive.


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