Bob Laux is a financial reporting guru. A couple of years ago, at a panel event in Los Angeles he surprised everyone by saying he was "disgusted" at the state of the accounting profession. He was saying it for effect. But he needed to shout loudly to draw his audience’s attention to his view that financial reporting in the US had become a rolling mass of infrastructure, which didn’t really serve its users very well.
And when we talked recently, he talked about how "discouraged" he was by his profession, the accounting profession. "We are a great profession but we can do better", he said. "In the US we have periodic reporting, the 10Qs and 10Ks, and a tremendous amount of effort is put into those documents. There is a lot of infrastructure and controls on top of them. It is a huge infrastructure. It is rules. It is a lot of disclosure, documents which run to well over a hundred pages that I don’t think too many people are reading and may be not their first source for investing".
So how could he combat this massive obstacle? His answer is that "we are just going to have to be smart about it". And that, for Laux, means integrated reporting, reporting based on the different capitals which underpin value creation of a company. "We have been talking about this type of reporting for over two decades now. We have come a long way. But now is the time for action".
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